Three Ways to Nurture Customers With Webinars
Marjorie Clayman is VP of Client Services at her family’s full service marketing firm, Clayman Marketing Communications. A webinar can be a tremendous win-win for the company hosting the event as well...
View ArticleFive Easy Ways to Welcome New Customers to Your Business
You’re throwing a housewarming party. So you spruce up your home and paint your walls with colorful content. You even find the perfect recipe with tasty words, and learn how to market your party in a...
View ArticleDoes Offering Customers More Make Them Want Less?
Ardi Kolah is a London-based marketing expert and author specializing in strategy and communications. Do you remember the first time as a young child you stepped foot in a candy shop? I do! My eyes...
View ArticleGot Content Block? The Answer Is All Around You
Rebecca Bredholt leads the Vocus Marketing Consultants, our team of experts who help Vocus customers grow their businesses. A lot of the business owners we talk to break into a cold sweat when faced...
View ArticleCool and Hot Media for 21st Century Marketers
Communication theorist Marshall McLuhan—who’s perhaps best known for his statement “The medium is the message”—divides media into two categories: hot and cool. Hot media provides comprehensive...
View ArticleHow to Be Like Superman and Maintain a “Brand of Steel.”
Guest Post by Eric Davidson. Eric is a Vocus Marketing Consultant who helps businesses get better marketing results. With the Man of Steel movie approaching faster than a locomotive, there isn’t a...
View ArticleHow to Humanize Your Marketing
Humanizing your business is a must to gain trust and stay competitive. It can be an enjoyable part of running a business if done right. Here are some tips on how to make your business more human: 1....
View ArticleSix Starter Tips for Search Engine Visibility
Simply adding a few keywords to your website doesn’t make you optimized for search. Search visibility requires consistent effort. Your search rankings reflect your online presence, including your...
View Article12 Ways to Enchant Customers with Personalized Marketing
Peter Shankman may have said it best during his Vocus webinar: “Make your customer 1 percent happier than they expect, and they’ll go out and do public relations for you.” Need an easy way to get a...
View ArticleWhy Good Marketing Spreads on the Internet
We all know that Al Gore invented the Internet to connect people from all over the world. So, if the Internet is for connecting, why do so many businesses fail to achieve this goal? Some may not know...
View ArticleTen Effective Ways to Save Money in Marketing
Ardi Kolah is a London-based marketing expert and author specializing in strategy and communications. At a time when budgets are under pressure and owner/managers are expected to squeeze every last...
View ArticleLinks We Love: Innovation, B2B vs. B2C and DVD Pizza
The leading high-fashion brand on Pinterest doesn’t even have an active account. Find out which brand it is, the average number of pins they receive each day and more in this week’s Links We Love. Tip...
View ArticleDivert Your Competitors’ Customers With “Sort Of Shout-Outs”
Last week, I explained how the placement of “bling” keywords in your Vocus news releases could cleverly divert competitors’ customers and re-route them to your site. In this post, I’ll hip you to...
View ArticleHow to Divert Competitors’ Customers With ‘Bling’ Keywords
Rafe Gomez is a principal at VC Inc. Marketing which provides SEO B2B lead generation, content marketing, and PR services to businesses across the U.S. Sending out news releases using Vocus or PRWeb...
View ArticleHow to Run a Twitter Chat
If you’re new to Twitter marketing, a Twitter chat is simply an interactive conversation held at a specific time on the social network. Twitter chats can cover just about any topic and they’re a great...
View ArticleWhy Earned Media Matters in Marketing
Jessica Ann helps businesses build their brands through authentic content marketing. Today’s digital landscape gives every business the opportunity to tell its story and spread its message. For a...
View ArticleFour Lessons from Baseball for Marketers
“Beat the drum and hold the phone, the sun came out today! We’re born again, there’s new grass on the field.” – John Fogerty, Centerfield Baseball’s Opening Day is filled with optimism. Each team...
View ArticleWhat Does Your Brand’s Virtual Handshake Communicate?
Guest Post by Jessica Ann. Jessica helps businesses build their brands through authentic content marketing. Integrated marketing creates a unified message that’s experienced across multiple platforms....
View ArticleA Beginner’s Guide to Marketing on Reddit
Guest post by Eric Davidson. Eric is a Vocus Marketing Consultant who helps Vocus customers get better marketing results. With many Vocus Consulting clients, some universal questions always seem to...
View ArticleThe Six Ways You’re Annoying Your Customers (And How Not To)
At its best, online marketing allows you to swoop in like a superhero when a prospect needs help. At its worst, it turns your brand into the creepy guy at the bar who can’t take a hint. The line...
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