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Why Good Marketing Spreads on the Internet
We all know that Al Gore invented the Internet to connect people from all over the world. So, if the Internet is for connecting, why do so many businesses fail to achieve this goal? Some may not know...
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12 Ways to Enchant Customers with Personalized Marketing
Peter Shankman may have said it best during his Vocus webinar: “Make your customer 1 percent happier than they expect, and they’ll go out and do public relations for you.” Need an easy way to get a...
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Six Starter Tips for Search Engine Visibility
Simply adding a few keywords to your website doesn’t make you optimized for search. Search visibility requires consistent effort. Your search rankings reflect your online presence, including your...
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How to Humanize Your Marketing
Humanizing your business is a must to gain trust and stay competitive. It can be an enjoyable part of running a business if done right. Here are some tips on how to make your business more human: 1....
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How to Be Like Superman and Maintain a “Brand of Steel.”
Guest Post by Eric Davidson. Eric is a Vocus Marketing Consultant who helps businesses get better marketing results. With the Man of Steel movie approaching faster than a locomotive, there isn’t a...
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Cool and Hot Media for 21st Century Marketers
Communication theorist Marshall McLuhan—who’s perhaps best known for his statement “The medium is the message”—divides media into two categories: hot and cool. Hot media provides comprehensive...
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Got Content Block? The Answer Is All Around You
Rebecca Bredholt leads the Vocus Marketing Consultants, our team of experts who help Vocus customers grow their businesses. A lot of the business owners we talk to break into a cold sweat when faced...
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Does Offering Customers More Make Them Want Less?
Ardi Kolah is a London-based marketing expert and author specializing in strategy and communications. Do you remember the first time as a young child you stepped foot in a candy shop? I do! My eyes...
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Five Easy Ways to Welcome New Customers to Your Business
You’re throwing a housewarming party. So you spruce up your home and paint your walls with colorful content. You even find the perfect recipe with tasty words, and learn how to market your party in a...
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Three Ways to Nurture Customers With Webinars
Marjorie Clayman is VP of Client Services at her family’s full service marketing firm, Clayman Marketing Communications. A webinar can be a tremendous win-win for the company hosting the event as well...
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