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Seven Super Bowl Marketing Ideas (That Don’t Cost Millions)
Is your business ready for some football? The Super Bowl is only days away, and all types of companies (not just food or apparel) can take advantage without spending $3.7 million on a 30-second...
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Six Easy Ways to Generate Publicity for Your Business
Why do anglers always take a picture of themselves holding their catch? The answer is that, long ago, people started doubting their fish tales. The same goes for businesses and their marketing, where...
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Don’t Shout! And Four More Social Media Engagement Tips
Social media is more conversation than pulpit. This means customers ignore businesses that shout “Buy! Buy! Buy!” The most successful business use social media engagement to exchange information with...
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New Research: Blogs Outrank Social Networks in Consumer Influence
Technorati’s new 2013 Digital Influence Report shows that consumers are turning to blogs when looking to make a purchase. In fact, blogs are now the third most influential digital resource (31%) when...
View ArticleHow to Avoid the Ten Most Common Marketing Mistakes
Guest Post by Ardi Kolah. Ardi is a marketing and blogging expert and the host of Vocus Europe’s 10 Golden Rules for Blogging webinar this Thursday. For many business-owners, running the business,...
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The Six Ways You’re Annoying Your Customers (And How Not To)
At its best, online marketing allows you to swoop in like a superhero when a prospect needs help. At its worst, it turns your brand into the creepy guy at the bar who can’t take a hint. The line...
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A Beginner’s Guide to Marketing on Reddit
Guest post by Eric Davidson. Eric is a Vocus Marketing Consultant who helps Vocus customers get better marketing results. With many Vocus Consulting clients, some universal questions always seem to...
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What Does Your Brand’s Virtual Handshake Communicate?
Guest Post by Jessica Ann. Jessica helps businesses build their brands through authentic content marketing. Integrated marketing creates a unified message that’s experienced across multiple platforms....
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Four Lessons from Baseball for Marketers
“Beat the drum and hold the phone, the sun came out today! We’re born again, there’s new grass on the field.” – John Fogerty, Centerfield Baseball’s Opening Day is filled with optimism. Each team...
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Why Earned Media Matters in Marketing
Jessica Ann helps businesses build their brands through authentic content marketing. Today’s digital landscape gives every business the opportunity to tell its story and spread its message. For a...
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How to Run a Twitter Chat
If you’re new to Twitter marketing, a Twitter chat is simply an interactive conversation held at a specific time on the social network. Twitter chats can cover just about any topic and they’re a great...
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How to Divert Competitors’ Customers With ‘Bling’ Keywords
Rafe Gomez is a principal at VC Inc. Marketing which provides SEO B2B lead generation, content marketing, and PR services to businesses across the U.S. Sending out news releases using Vocus or PRWeb...
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Divert Your Competitors’ Customers With “Sort Of Shout-Outs”
Last week, I explained how the placement of “bling” keywords in your Vocus news releases could cleverly divert competitors’ customers and re-route them to your site. In this post, I’ll hip you to...
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Links We Love: Innovation, B2B vs. B2C and DVD Pizza
The leading high-fashion brand on Pinterest doesn’t even have an active account. Find out which brand it is, the average number of pins they receive each day and more in this week’s Links We Love. Tip...
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Ten Effective Ways to Save Money in Marketing
Ardi Kolah is a London-based marketing expert and author specializing in strategy and communications. At a time when budgets are under pressure and owner/managers are expected to squeeze every last...
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Why Good Marketing Spreads on the Internet
We all know that Al Gore invented the Internet to connect people from all over the world. So, if the Internet is for connecting, why do so many businesses fail to achieve this goal? Some may not know...
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12 Ways to Enchant Customers with Personalized Marketing
Peter Shankman may have said it best during his Vocus webinar: “Make your customer 1 percent happier than they expect, and they’ll go out and do public relations for you.” Need an easy way to get a...
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Six Starter Tips for Search Engine Visibility
Simply adding a few keywords to your website doesn’t make you optimized for search. Search visibility requires consistent effort. Your search rankings reflect your online presence, including your...
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How to Humanize Your Marketing
Humanizing your business is a must to gain trust and stay competitive. It can be an enjoyable part of running a business if done right. Here are some tips on how to make your business more human: 1....
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How to Be Like Superman and Maintain a “Brand of Steel.”
Guest Post by Eric Davidson. Eric is a Vocus Marketing Consultant who helps businesses get better marketing results. With the Man of Steel movie approaching faster than a locomotive, there isn’t a...
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