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Cool and Hot Media for 21st Century Marketers
Communication theorist Marshall McLuhan—who’s perhaps best known for his statement “The medium is the message”—divides media into two categories: hot and cool. Hot media provides comprehensive...
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Got Content Block? The Answer Is All Around You
Rebecca Bredholt leads the Vocus Marketing Consultants, our team of experts who help Vocus customers grow their businesses. A lot of the business owners we talk to break into a cold sweat when faced...
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Does Offering Customers More Make Them Want Less?
Ardi Kolah is a London-based marketing expert and author specializing in strategy and communications. Do you remember the first time as a young child you stepped foot in a candy shop? I do! My eyes...
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Five Easy Ways to Welcome New Customers to Your Business
You’re throwing a housewarming party. So you spruce up your home and paint your walls with colorful content. You even find the perfect recipe with tasty words, and learn how to market your party in a...
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Three Ways to Nurture Customers With Webinars
Marjorie Clayman is VP of Client Services at her family’s full service marketing firm, Clayman Marketing Communications. A webinar can be a tremendous win-win for the company hosting the event as well...
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