You’re throwing a housewarming party. So you spruce up your home and paint your walls with colorful content. You even find the perfect recipe with tasty words, and learn how to market your party in a way that humanizes your brand.
You think you’ve planned for everything. But then…you remember that you’ll need a simple and fun way to make your guests feel…welcome.
Seems pretty obvious, right? But warmly welcoming guests is something that’s easily overlooked.
Making guests feel welcome on your marketing properties can:
- 1. Build relationships
- 2. Breed loyalty
- 3. Increase sales
Here are a few easy ways to welcome new customers and make them feel appreciated.
1. Allow comments on your business blog.
Allowing comments on your blog is like putting balloons on your mailbox before the party. It signals that you’re open to visitors, and you’re ready for some fun.
Livefyre is a simple WordPress plugin that makes it easy for your guests to comment, and a great way to make lively conversations happen. CommentLuv is another WordPress plugin that automatically places a link to the commenter’s last blog post at the end of the comment. Both plugins are top-notch.
2. Reply to your comments.
Don’t just let comments from your guests sit there. That’s like receiving a generous housewarming gift, and then never saying thank you – or writing a thank you note. The guest who gave you the gift will not want to come back – no matter how awesome your party turned out.
In the reply, always remember to thank the guests for their comment. Their time is valuable, and showing your appreciation can make them want to come back.
3. Create content that gets the party hopping.
Creating engaging content is like an amazing playlist with everyone’s favorite songs. Certain songs will be the obvious crowd pleasers – but you’ll still need to curate your way to quality fun.
If you’re not sure which music to play, you may want to talk with a content marketing specialist who can help you create a content strategy.
4. Ask questions
Even if you think you know exactly what your guests want, it can never hurt to ask. The same thing goes for your blog. At the end of each post, ask a question to see what your visitors think. Did they like what you created? What do they want to read more about?
Receiving this type of feedback gives you insight for your business, which is necessary for growing your business in the digital age.
5. Use social media to keep the conversations going.
If your guests take to social media to tell others about your party, make sure your business is there too. Social media is often another place (besides blog comments) for visitors to ask questions. Make sure your business can provide a timely, accurate, and helpful response.
How do you welcome your visitors? Please comment below.
For more publicity knowhow from Jessica, click here.
Image: Dru Bloomfield (Creative Commons)