The leading high-fashion brand on Pinterest doesn’t even have an active account. Find out which brand it is, the average number of pins they receive each day and more in this week’s Links We Love.
Tip of the week…
Everyone wants to innovate, but creating the environment that encourages it can be a challenge. A report from Forrester indicates that the most innovative businesses have a customer-oriented culture. Forrester: Want Marketing Innovation? Change Your Corporate Culture—via CMS Wire
Stat of the week…
Marketing B2Cs is quite different than marketing B2Bs. For the proof, look no further than which social networks they use. Of B2Cs, 67 percent are primarily active on Facebook. Twitter (10 percent) is the next network of choice. For B2Bs, the primary networks are LinkedIn and Facebook (29 percent each). What Social Marketing Strategies Do B2Bs Use?—via Brafton
List of the week…
From the Discovery Channel’s use of Vimeo to Miami Ad School’s Underground Library, 83 great examples of top social media marketing are broken down into 24 categories. Need social media marketing inspiration? Learn from the best. 83 Incredible Examples of Social Media Marketing—via Memeburn
Stroke of genius of the week…
Domino’s message: What goes better than pizza and a movie?
If you’re in Rio de Janeiro, you might get a craving for pizza after watching a movie. Domino’s of Brazil created special labels for popular DVDs that transform as the player heats them. When you eject the disc, not only has the cover changed into a pizza, but it smells like one, too. Domino’s Turns DVDs into Pizza with Thermal Ink—via OCWeekly
And finally…
Even though Chanel doesn’t have an active Pinterest account, it still ranked first among luxury fashion brands on the platform. Chanel earned an average of 400 pins and more than 3,600 repins per day. Chanel Leads Luxury Fashion Brands on Pinterest—via Mashable